Priya Sharma
Product Marketing Manager
Profile
Strategic Product Marketing Manager with 7+ years of experience in B2B and B2C product launches, go-to-market strategies, and brand positioning. Skilled in cross-functional collaboration, market research, and data-driven campaigns that improve product adoption and customer retention. Adept at building messaging frameworks that connect product value to customer needs.
Employment History
Product Marketing Manager — Innovexa Technologies
Gurgaon • Feb 2020 — PRESENT- Designed GTM strategies for three SaaS products, achieving 30% faster adoption in the first six months.
- Collaborated with product teams to develop buyer personas and positioning, leading to a 25% lift in qualified leads.
- Coordinated integrated marketing campaigns across digital, events, and PR channels, increasing inbound pipeline by ₹15M.
- Created sales enablement assets (pitch decks, case studies, product sheets) used by 50+ sales representatives.
- Partnered with data teams to measure ROI and optimize campaigns, improving lead-to-conversion ratio by 18%.
Associate Product Marketing Manager — BrightWave Media
Mumbai • Jul 2016 — Jan 2020- Conducted competitor benchmarking and pricing analysis for digital products, helping reposition offerings in new markets.
- Developed content strategy (blogs, webinars, email campaigns) that drove a 40% increase in website traffic.
- Supported product launches with demand-gen campaigns, adding over 8,000 leads to CRM in one year.
- Managed vendor relationships for ad campaigns, achieving 15% lower cost-per-lead.
Education
Faculty of Management Studies (FMS), Delhi University
MBA
Jan 2016 —Lady Shri Ram College, Delhi University
B.A. (Hons.)
Jan 2014 —Technical Skills
Marketing Tools
CRM & Marketing Tools (HubSpot, Salesforce, Marketo)
Analytics Tools
Analytics (Google Analytics, Tableau, SQL basics)
Projects
Enterprise SaaS Launch Campaign
Executed multi-channel launch for enterprise analytics tool, generating ₹20M pipeline within three months.
Rebranding Initiative
Led product rebranding campaign for a legacy tool, achieving 90% customer migration to the new platform.
Customer Advocacy Program
Developed referral strategy with case studies and client webinars, improving retention by 12%.
Personal Details
Gurgaon
India
+91 98765 87654
priya.sharma@email.com
Links
Skills
Languages
English
Hindi
Hobbies
Public speaking, Product storytelling, Mentoring young marketers
Courses
Pragmatic Institute Certified – PMC Level I —
HubSpot Inbound Marketing Certified —
Google Ads Search Certification —
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